Laura Jones has been appointed as our new head of digital marketing as we hone our online focus.
Based at our headquarters in Ewloe, Flintshire, Laura is looking forward to the challenge of leading on our digital campaigns and online homebuying experience.
She said: “It’s an exciting role as digital marketing is an ever-changing field – whether it’s a TikTok trend or a new platform to explore, there’s something new every day. Our aim is to become a leader in online marketing for our industry and beyond. I’m looking forward to seeing what 2025 will bring to the world of digital.”
Laura, from Connah’s Quay, has been part of our marketing team for four years. She began her career with a luxury travel company after graduating from Manchester Metropolitan University with a first-class degree in multimedia journalism.
In 2021 she joined our Partnerships division, supporting community partnerships and working on the website, before moving to our Homes division when the “perfect role” of digital marketing manager came up. She now works across our two regional operations: Anwyl Homes Cheshire and North Wales and Anwyl Homes Lancashire.
Laura said: “Although we’re a bricks and mortar industry, there’s so much scope for housebuilding to grow digitally, both in our marketing activity and the technology we can offer our customers. We created a brand new, user-friendly website in 2024, which we’ve received lovely feedback on and we have even bigger plans for 2025 as we look to improve this further and implement new features both online and in our sales centres.
“As head of department I’m now working more widely across the business to align on our digital presence and processes. I’ve recently completed the company’s LEAD (Leadership Excellence and Development), course to build my leadership and management skills with a view to growing our digital team.”
Such is Laura’s belief that we are ahead of the competition, she’s recently bought an Anwyl home of her own. She added: “Anwyl is a family business to the core; everything feels personal – the detail in our product, the interactions with our team, and the feeling that that we don’t just build houses for our customers, we build homes – that’s why we call ourselves ‘the family homebuilder’.”